Tag Archives: Advertisement

… faster than a Stratoliner — and in Technicolor, too!

Fleischer cartoons promo - Action Comics #46

This ad, from ACTION COMICS (1938) #46 and published just shy of two weeks after the third Fleischer Superman short, recycles the now-iconic Joe Shuster and Paul Cassidy Superman figure from the cover of SUPERMAN (1939) #6. The other figures likely were illustrated by Whitney Ellsworth.

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I’ll be seeing you on the screen …

Fleischer cartoons promo - All-Star Comics #8

This ad from ALL-STAR COMICS (1940) #8 was published one day short of a month after the release of the first Fleischer Studios Superman cartoon. The Superman image is recycled from the cover of the 1940 issue of WORLD’ S FAIR COMICS. “Superman’s secret message” was a recurring feature of the Supermen of America page featured in most issues of ACTION COMICS and SUPERMAN at this time. However, despite claiming to use Code Mars as its deciphering key, the code doesn’t appear to match up to any of of the nine key codes on the Supermen of America decoder card.

Now he’s the greatest star on the screen!

Fleischer cartoons promo - Action Comics #42

As The Daily Superman continues its comic book journey with Superman, we’ll be taking the occasional “commercial break” to feature a selection of comics ads showcasing Superman’s exploits in other media. Advertisements for the long-running radio serial will be featured as part of the Super-Hearing project, but we will showcase ads for other incarnations of the Man of Steel off of the four-colored printed page.

Superman leaped from the medium that birthed him in a big way in 1941 with the debut of the first of a series cartoon shorts released by Paramount Pictures and produced by Fleischer Studios (later Famous Studios). This ad, from ACTION COMICS (1938) #42, which was released just three ads prior to the first short, boldly proclaims Superman’s big screen debut. The art used in the ad is original, and while the artist is unknown, it likely was done by Leo Nowak or other then-current members of the Shuster Studio.

BONUS: The Spectre

Spectre ad - Action Comics #21

This ad, from the end of the Superman feature in ACTION COMICS (1938) #21, promotes the Spectre. From the minds of the Man of Steel’s co-creator Jerry Siegel and Bernard Baily, the Spectre’s first story appeared a week later in MORE FUN COMICS #52. While not Siegel’s first new feature post-Superman, it is the first to be promoted by referencing Superman’s success in an attempt to boost sales!

BONUS: The Batman!

Batman ad - Action Comics #12

This ad, from the end of the Superman feature in ACTION COMICS (1938) #12, features the first published image of the Batman. Created by Bob Kane and Bill Finger, the Dark Knight would make his debut two weeks later in DETECTIVE COMICS (1939) #27. Follow along with the adventures of the totally awesome Batman at The Daily Batman!

BONUS: How to Be Funny

Siegel-Shuster School of Humor ad - Action Comics #7

This ad from ACTION COMICS (1938) #7, with headshots likely illustrated by Joe Shuster, promotes the Siegel-Shuster School of Humor, a publication produced by Jerry Siegel and Frank Shuster, Joe’s cousin and half of the Canadian comedy duo Wayne and Shuster. The address in the ad was that of Siegel’s home in Cleveland, Ohio. Siegel was living at the same location when Superman was first conceived.